Proximo Spirits, the homeowners of Correct No. 12 Twelve Irish Whiskey have confirmed this night how they’ve lower ties with UFC star, Conor McGregor — who offered his stake within the model in 2021, ceasing their affiliation with the fighter who promoted the model by his likeness and identify.
Final week, McGregor was discovered civilly liable of assaulting Nikita Hand within the Excessive Court docket, following an alleged incident of rape on the Beacon Resort in December 2018, the place he was ordered by a jury of twelve to additionally pay damages near the quantity of €250,000.
Earlier this morning, Irish firm, Musgrave — who personal retail retailers SuperValu and Centra, confirmed they are going to now not inventory drinks together with Correct No. 12 Irish Whiskey and Solid Irish Stout of their supermarkets.
Moreover, BWG Meals group additionally confirmed how the likes of Spar, Eurospar, and Londis would additionally stop to inventory drinks and merchandise related to the Crumlin combined martial arts fighter.
“The products are no longer listed for distribution across our network at Spar, Eurospar, Mace, Londis and XL stores,” BWG Meals informed by a spokesperson. (through Irish Impartial)
Correct No. 12 Irish Whiskey cuts affiliation with Conor McGregor
This night, the above-mentioned, Proximo Spirits, who bought Conor McGregor’s 49% stake in Correct No. 12 Irish Whiskey for a reported $600 million, confirmed that they had ended their affiliation with the 36-year-old, when it comes to advertising and marketing and the usage of his identify and likeness with the product.
“Since 2021, Proximo Spirits has been the 100pc owner of Proper No 12 Irish Whiskey,” An announcement offered learn. “Going forward, we do not plan to use Mr McGregor’s name and likeness in the marketing of the brand.”
Conor McGregor and Correct No. Twelve Irish Whiskey
Releasing a press release on social media in a single day, McGregor maintained his innocence in relation to his civil case with Ms Hand — earlier than confirming he had instructed his authorized staff to enchantment the choice reached in opposition to him within the Excessive Court docket final week.