The UFC and Manscaped will half methods on the finish of this 12 months after a five-year sponsorship settlement. Instead, Jeremy’s Razors, a model based by conservative media outlet The Each day Wire co-founder, will take over because the UFC’s official razor accomplice beginning at UFC 311 in January 2025 on the Intuit Dome in Inglewood, California.
UFC and Manscaped
The transfer marks a big shift within the UFC’s sponsorships, with Jeremy’s Razors positioning itself as a “woke-free” various to mainstream grooming manufacturers. Based in 2022 by Jeremy Boreing, co-CEO of The Each day Wire, Jeremy’s Razors has gained consideration for its outspoken opposition to what it perceives as “woke” company tradition. The model was initially launched in response to Harry’s Razors pulling its adverts from The Each day Wire over political variations. Since then, it has change into a logo for customers searching for alternate options to corporations that, in line with Boreing, prioritize social causes over conventional values.
“We couldn’t be more excited to expand our partnership with Jeremy’s Razors,” stated Alex Kaptsan, Vice President of International Partnerships at TKO, the UFC’s dad or mum firm. “Jeremy’s Razors has been a fantastic partner over the past two seasons of The Ultimate Fighter, and we’re thrilled to have them as a full-fledged official partner of UFC in 2025. Their brand stands out as one that challenges the status quo, and we look forward to introducing them to millions of UFC fans.”
Jeremy’s Razors “Woke-Free”
Jeremy Boreing expressed his pleasure within the new partnership, stating the alignment between his model’s values and the UFC’s viewers. “At Jeremy’s Razors, we believe you shouldn’t have to take a punch without throwing one back. Americans are tired of giving their money to woke corporations that hate them. They’re looking for alternatives—organizations that celebrate strength and masculinity without apology, like Jeremy’s Razors.”
The partnership additionally has deep private roots. Dana White, UFC President, was one of many first clients of Jeremy’s Razors when it launched, even flying to Nashville to point out his assist for the brand new model. “We were honored to have Dana as one of our first customers, and we couldn’t be more proud to stand beside him now as the Official Razor Partner of the UFC,” stated Boreing.
Jeremy’s Razors and The Each day Wire have been vocal of their conservative stance, brazenly criticizing corporations they view as prioritizing progressive agendas. This transfer into the UFC sponsorship realm is a part of a broader technique to problem what they see because the dominance of “woke” firms. The UFC, with its huge world viewers and robust, typically conservative fan base, seems to be a becoming platform for the model’s message.
As UFC followers put together for UFC 311 in January, the shift in razor sponsorship alerts a rising development of political and cultural alignment in sports activities sponsorships. With Manscaped stepping apart, Jeremy’s Razors is able to take middle stage.
A direct (on this case heavy) lean into political partisanship is inevitably going to result in downstream types of trade homogenization. An underreported story in MMA is the ideological homogenization of the fan base. Now a sponsor change. Lengthy-term impact stays unclear. https://t.co/hxqrJGvJmG
— Luke Thomas🏋️♀️ (@lthomasnews) December 10, 2024
